Starting a business throws you head first into a world of uncertainty.
While that nagging voice of doubt may never go away…
…you can quiet it by doing the things that set your business up for success.
Building a sustainable business presents everything you need to succeed not just today but many years, and perhaps even decades, into the future. The advantages of creating sustainability in business are well worth the hard work put into making it happen.
Keep reading to learn the benefits of business sustainability and best practices & strategies.
What is sustainability in business?
There are two concepts behind sustainability in business:
- The environmental impact of your operations
- Creating systems and exploring models that create a legacy
What we focus on at Teach To Scale is the second, though the actions you take do end up helping you reduce waste and impact! It’s really a win/win.
What we mean by ‘sustainability in business’ is the ability to succeed by leveraging what’s working and by building new ‘pillars’ that lead to more impact. We’re not talking about flashy tactics that fizzle out after a few months or opportunities that are dead on arrival.
What we mean about building a sustainable business is using strategies, tactics, and models that transform what you do and create real authority in your space.
Try these sustainable business practices and strategies
As a small business owner, you may not have the resources of a large corporation, but that doesn’t mean you can’t leave a lasting legacy. There are many ways to build a legacy, both big and small. Here are a few ideas to get you started:
Invest in your customers
Investing in your customers is investing in your sustainability and industry legacy.
Go above and beyond to create an exceptional customer experience that will be remembered long after they’ve left your store or website. You can do this in several ways from going above and beyond with the products & services you offer, to building a strong team that supports your clients and their needs.
Investing in your customers is an investment in your business:
- You’ll receive more feedback (which aids in product/service development)
- You’ll get more word-of-mouth referrals, reviews, and recommendations
Educational entertainment is one of the best things you can strive for when it comes to creating a high-impact business. If you can provide them with the insights and tools they need to succeed then you can bet they will see you (and your business) as something more than its brand.
Focus on what works (but also don’t be afraid of taking chances)
When you focus on providing a high-quality product or service, especially one that you know works, you’re building upon a system of excellence that will be remembered for years to come.
You’ll create GREAT products people not only want to buy but want to share with others — bringing MORE people into the fold… meaning more money, more feedback, and more opportunity to continue expanding.
However… don’t get too wrapped up in what’s “comfortable”.
You need to also be creative in your approach to what you’re developing. You should be open to making a few mistakes as you get creative with products and services. Think outside the box to come up with unique campaigns or product offerings that will make your business stand out from the rest.
We’re not saying to compromise on quality — no, no — but we are saying that you can devote a few of your efforts to experimental activities that could pay off big time if they come true.
Plan and invest in the future
Proper planning is essential for any business, but it’s especially important for small businesses.
Make sure you have a solid plan in place for what will happen to your business when you step back from the day-to-day operations. Envision a business that doesn’t require you to be there every day — this thought exercise will have you focused on exploring activities such as investing in new technology, expanding your product line, or opening new locations — all things that create sustainable operations.
Live your values
As a small business owner, you have the opportunity to live your values every day. By running your business with integrity and treating your employees and customers with respect, you’ll create a business you can be proud of. This devotion to what you do seeps through everything you do — from product to customer service — and it’s this that keeps people coming back time and time again.
Build a strong community of raving fans and clients and you’ll create steady income streams that’ll help you grow and create a legacy.
The reality is that “overnight success” is anything but.
Successful people are hard at work years (even decades) before they hit it big. There are many individuals that help along the way, too. It takes time but with enough hard work, perseverance, and some patience, you’ll not just create business systems that help your business scale up and be more sustainable but you’ll also understand how it comes together so you can repeat it.
Your patience is what helps you be more than just a one-trick operation. It puts everything in place so you can continually deliver exceptional offers!
Strive to achieve sustainability in business
The true secret of building a sustainable business lies in creating something new each year.
Yes, that’s a lot to take on but the good news is that many opportunities are already there… you just haven’t uncovered them yet. With a bit of investment and guidance, you can realize these opportunities, explore business models, and develop new income streams with ease.
When you’re ready… be sure to check out our Catapult Business Training where we provide everything you need to create a more predictable, sustainable, and profitable business.