One of the most common questions business owners ask is whether they should add a blog to their website. Although it does require work to create content and maintain a blog, the benefits are astounding and cannot go unrecognized.
With a blog, businesses will be able to explore incredible opportunities found with social media, they’ll be able to improve their search engine rankings, and, ultimately, drive more leads to their website and retain customers for longer periods of time.
The following will go into detail about why you should blog about your business and the benefits associated with it:
Build a Stronger Brand
When blogging about your new business, not many people will immediately know who you are and what your business does. Blogging allows you to show off your expertise in the market and build authority which helps build a brand around your business.
Cultivate an Online Community
Blogging is inherently a social platform due to the ability to leave comments and interact with the site. Blogging about your business can bring new, interested people to your business to read content, engage and join your community which can help lead to long-term customers.
Blogging is essentially a free promotional tool for businesses. Writing content related to your market and niche allows you to reach further across the net and bring new visitors to your site absolutely free.
Improved Search Rankings
Search engines love blogs; many websites are static in nature but a blog allows you to continually update content. The more content you write about your business the more you’ll have search engines indexing your pages and increasing your search engine ranking.
Get More Traffic
Traffic is the name of the game and the greatest benefit of blogging about your new business. Each new piece of content that goes out is another opportunity for people to find your content in search engines, click through and become a customer.
Generate More Sales
A static website is only as powerful as its copy; when it doesn’t change you’ll need to constantly test to improve conversions. With a blog, you’ll be able to help increase customers by giving them a reason to follow your business – content. Content will help convert an interested lead into a customer through the authority you build by blogging about your business.
After a customer purchases from your new business, you’ll want to retain them and turn them into lifetime customers. Although you may not be able to offer them additional products, you can offer them content. A business blog will allow you to give additional benefit and value to your customer which can help them stay around because they know they are appreciated.
Blogging is the Key to Scaling
The benefits of blogging are too great to ignore.
As your business grows and scales, you’ll want to get the word out. You’ll also want a platform you can use to do research, support your community, and generate a buzz. Blogging does this for you.
So, what’s the hold-up?
Get a blog installed on your site and start creating content!